Norman Granz (August 6, 1918 – November 22, 2001) was an American jazz music impresario.
Granz was a fundamental figure in American jazz, especially from about 1947 to 1960. He was the founder of five record labels: Clef, Norgran, Down Home, Verve and Pablo. Granz was acknowledged as "the most successful impresario in the history of jazz". Granz is also known for his anti-racist position and for integrating audiences. SOURCE: Wikipedia