Adolf Franz Karl Viktor Maria Loos (10 December 1870 – 23 August 1933) was an Austrian and Czech architect and influential European theorist of modern architecture. His essay Ornament and Crime advocated smooth and clear surfaces in contrast to the lavish decorations of the fin de siècle and also to the more modern aesthetic principles of the Vienna Secession. Loos became a pioneer of modern architecture and contributed a body of theory and criticism of Modernism in architecture and design.
Loos had three tumultuous marriages that all ended in divorce. He suffered from poor health, including an inherited hearing affliction, and was involved in a pedophilia scandal. He died aged 62 on 23 August 1933 in Kalksburg near Vienna.